AMAli Isa Mohsen

Digital commerce. Real impact.Bahrain

Digital Sales, Logistics & Activation Team Leader

LinkedIn ali3essa95@gmail.com

I connect digital sales, people and operations to build better customer journeys.

Explore my work Download CV
Digital order growth
30%+
Initiatives delivered
40+
People led today
19
Commercial thinking.
Operational precision.Ali Isa Mohsen
Ali Isa MohsenBahrain · Zain Bahrain
Scroll to explore my journey

Career journeyFrom finance studies to digital operations leadership

01 / 12Education

2016 – 2021

Bachelor’s Degree in Banking & Finance

University of BahrainBahrain

Bachelor’s degree in Banking & Finance with a minor in Marketing.

Key achievements

  • Completed a bachelor’s degree in Banking & Finance.
  • Studied Marketing as a minor alongside the finance degree.

Skills developed

  • Banking & finance
  • Marketing
Illustrative photograph of a customer paying at a retail counterRetail operations · Illustrative photography

02 / 12Experience

Jun 2018 – May 2019

Store Manager

Twisted VaporBahrain

Managed end-to-end store operations, combining commercial performance with staff supervision, inventory availability and customer service.

Key achievements

  • Increased store revenue by approximately 160% through stronger sales execution, operational management and customer engagement.
  • Managed sales targets, cash controls, inventory, suppliers and merchandising.
  • Supervised staff, managed employee performance and maintained day-to-day commercial operations.
Increase in store revenue
Approx. 160%

Skills developed

  • Retail operations
  • Sales performance
  • People management
  • Inventory control
  • Customer service

03 / 12Experience

Sep 2018 – Jan 2019

Promoter

Bahrain CreditBahrain

Promoted financial products through direct customer engagement, events and promotional booths.

Key achievements

  • Generated leads and explained financial products to prospective customers.
  • Collected prospect information and supported lead qualification and sales conversion.

Skills developed

  • Lead generation
  • Financial products
  • Customer engagement
  • Sales conversion

04 / 12Experience

Jan 2019 – May 2019

Financial Services Advisor Trainee (Part-Time)

Bahrain CreditBahrain

Provided customer financial consultations and supported loan and finance applications from initial enquiry through documentation.

Key achievements

  • Reviewed customer documents and eligibility requirements and explained appropriate financial products.
  • Supported sales conversion while maintaining customer-service and application-processing standards.

Skills developed

  • Financial consultations
  • Loan applications
  • Document review
  • Eligibility checks
  • Customer service

05 / 12Experience

Feb 2019 – Mar 2020

Retail Sales Representative

Zain BahrainBahrain

Delivered frontline telecommunications sales and service while maintaining monthly sales performance and daily branch operations.

Key achievements

  • Consistently achieved monthly sales targets throughout the role.
  • Managed product and service sales, customer enquiries, upselling, activations and complaint resolution.
  • Handled cash transactions, stock activities and daily retail operational requirements.

Skills developed

  • Telecom sales
  • Upselling
  • Service activation
  • Customer service
  • Cash handling

06 / 12Experience

Mar 2020 – Feb 2021

Digital Sales Channels Agent

Zain BahrainBahrain

Managed digital sales and customer interactions across eShop, WhatsApp/chat and online channels against defined sales targets.

Key achievements

  • Processed end-to-end digital orders, supporting product selection, purchasing, activation and fulfilment.
  • Resolved digital-order issues and identified upselling opportunities while maintaining customer-service standards.
  • Built hands-on expertise in e-commerce operations and digital customer journeys before progressing into leadership.

Skills developed

  • Digital sales
  • E-commerce operations
  • Order management
  • Conversational commerce
  • Customer journeys

07 / 12Experience

Feb 2021 – Jan 2022

Treasury Accountant

Zain BahrainBahrain

Supported retail financial controls through transaction reconciliation, ERP processing and cash-collection coordination.

Key achievements

  • Reconciled daily retail shop-closing transactions and maintained accurate financial records.
  • Processed transactional data through ERP systems and monitored cash inflows and outflows.
  • Coordinated with the external cash-collection partner, tracked collections and supported discrepancy resolution.

Skills developed

  • Reconciliation
  • ERP
  • Cash monitoring
  • Financial controls
  • Partner coordination

08 / 12Experience

Jan 2022 – Feb 2022

Retail Team Leader

Zain BahrainBahrain

Led a 7-member retail team, managing branch operations, sales targets, customer experience and daily operational performance.

Key achievements

  • Coached employees against sales and service KPIs to support performance improvement and target achievement.
  • Managed stock, visual merchandising, operational reporting and customer issue resolution.
  • Trained and onboarded new agents across products, systems, sales processes and customer-service standards.
Retail team members
7

Skills developed

  • Team leadership
  • Coaching
  • KPI management
  • Retail operations
  • Onboarding

09 / 12Experience

Feb 2022 – Aug 2025

eShop & Digital Sales Channels Leader

Zain BahrainBahrain

Led a 10-member digital sales team across eShop, WhatsApp and other digital channels, owning sales performance and customer journeys.

Key achievements

  • Increased successful digital sales orders by 30%+ through process optimisation, automation and journey improvements.
  • Reduced sales errors, including high-risk errors, by approximately 90%.
  • Helped reduce end-to-end digital order turnaround time by approximately 90%.
  • Delivered digital journeys and automation across WhatsApp, eShop, identity verification, payments and activation.
Increase in successful digital sales orders
30%+
Fewer sales errors
Approx. 90%
Digital sales team members
10

Skills developed

  • Digital sales strategy
  • E-commerce operations
  • Digital transformation
  • Process automation
  • Vendor management
  • Sales analytics

10 / 12ExperienceOngoing

Aug 2025 – Present

Digital Sales, Logistics & Activation Team Leader

Zain BahrainBahrain

Lead 19 employees across Digital Sales, Logistics and Activation, owning the customer order journey from digital sale to delivery.

Key achievements

  • Own eShop and WhatsApp sales, stock allocation, activation, fulfilment and delivery.
  • Drive digitalisation, operational accuracy and customer-experience improvements.
  • Coordinate major device launches, high-demand campaigns, vendors and delivery partners.
  • Lead training and performance management while monitoring service levels and resolving bottlenecks.
Employees across three units
19
Units: Digital Sales, Logistics & Activation
3

Skills developed

  • Commercial operations
  • Cross-functional leadership
  • Logistics & activation
  • Order fulfilment
  • Product launch management
  • Performance management

11 / 12EducationOngoing

Oct 2026 – Expected Oct 2027

MSc Project Management

Arden University

Pursuing an MSc in Project Management alongside commercial and digital operations leadership.

Key achievements

  • Studying MSc Project Management at Arden University.
  • Expected completion: October 2027.

Skills developed

  • Project management
Illustrative photograph of a team collaborating around laptopsBuilding what comes next · Illustrative photography

12 / 12Next chapter

Aim & Future Goal

What comes next

Combine digital sales, commercial operations and project delivery to simplify customer journeys and improve business performance.

Looking ahead

  • Continue developing leadership across digital transformation, e-commerce and commercial operations, supported by an MSc in Project Management.
  • Build effective teams, improve order accuracy and turnaround time, and create reliable customer experiences from purchase through delivery and activation.

Built on

  • Digital transformation
  • Commercial leadership
  • Project delivery
Read the full aim
Skip the journey

Now

  • Digital Sales, Logistics & Activation Team LeaderZain Bahrain
  • MSc Project ManagementArden University
  • Leading 19 employees across Digital Sales, Logistics and Activation
  • Improving the full customer journey from digital order to delivery and activation
  • Pursuing an MSc in Project Management at Arden University

Business impact

What I have delivered

Selected outcomes across digital sales, transformation and retail operations.

  • 30%+

    Increase in successful digital sales orders

    Through process optimisation, automation and customer-journey improvements.

  • Approx. 90%

    Reduction in sales errors

    Including high-risk errors, through workflow redesign, automation, standardisation and stronger operational controls.

  • 40+

    Initiatives led and delivered

    Across digital sales, e-commerce, conversational commerce, activation, fulfilment and customer journeys.

  • Same-day

    iPhone delivery on release

    High-volume preorder launch operations delivered with zero customer complaints.

  • Approx. 160%

    Increase in store revenue

    At Twisted Vapor, through stronger sales execution, operational management and customer engagement.

Selected work

Making better
journeys happen.

Eight areas of work across customer journeys, automation, fulfilment and product launches — my contribution and the outcomes.

Photography illustrates each area of work.

  1. Illustrative photograph of an analytics dashboard on a laptop

    eShop & Digital SalesInitiative lead

    Digital Sales Journey Transformation

    The outcomeIncreased successful digital sales orders by 30%+ through the wider programme of process, automation and journey improvements.

    Explore the project
    Challenge
    Simplify customer journeys across digital sales and operational channels while improving conversion and processing time.
    Actions
    1. Led initiatives across eShop, app, WhatsApp, live chat, logistics and activation.
    2. Connected customer-journey improvements with process optimisation and automation.
    Tools & skills
    • Omnichannel sales
    • Customer journey optimisation
    • Cross-functional project delivery
  2. Illustrative photograph of a smartphone beside a laptop

    eShop & Digital SalesChannel development lead

    WhatsApp Sales & Automation

    The outcomeImproved conversational sales and customer-support workflows.

    Explore the project
    Challenge
    Develop conversational sales and customer-support workflows through WhatsApp.
    Actions
    1. Built and developed the Sales WhatsApp channel.
    2. Introduced automation and chatbot capabilities.
    Tools & skills
    • WhatsApp Business API
    • Conversational commerce
    • Chatbots
    • Workflow automation
  3. Illustrative photograph of warehouse fulfilment operations

    eShop & Digital SalesCross-functional improvement contributor

    End-to-End Order Journey Optimisation

    The outcomeHelped reduce end-to-end digital order turnaround time by approximately 90%.

    Explore the project
    Challenge
    Reduce the time between a digital order and completed fulfilment.
    Actions
    1. Helped redesign end-to-end order processes.
    2. Combined automation with cross-functional operational improvements.
    Tools & skills
    • Process redesign
    • Automation
    • Order management
    • Fulfilment
  4. Illustrative photograph of a smartphone beside a laptop

    eShop & Digital SalesDigital ordering contributor and journey developer

    Digital Identity & Remote Sales

    The outcomeDeveloped remote customer journeys incorporating the required verification and sales steps.

    Explore the project
    Challenge
    Support remote customer journeys from identity verification through activation.
    Actions
    1. Supported NHIR/eKYC-enabled digital ordering.
    2. Developed journeys incorporating identity verification, payments, eSignature, document upload and activation.
    Tools & skills
    • NHIR/eKYC
    • Digital payments
    • eSignature
    • Document upload
    • Service activation
  5. Illustrative photograph of an analytics dashboard on a laptop

    eShop & Digital SalesImplementation lead

    Sales Process Automation & Controls

    The outcomeContributed to approximately 90% fewer sales errors.

    Explore the project
    Challenge
    Reduce sales errors, including high-risk errors, and strengthen operational controls.
    Actions
    1. Implemented activation automation and automated credit-control eligibility checks.
    2. Introduced unified pricing visibility and stronger workflow controls.
    Tools & skills
    • Activation automation
    • Eligibility checks
    • Workflow standardisation
    • Operational controls
  6. Illustrative photograph of a customer paying at a retail counter

    eShop & Digital SalesCustomer journey development lead

    E-Commerce Customer Journey Improvement

    The outcomeSimplified ordering to 5 clicks and developed Arabic customer journeys.

    Explore the project
    Challenge
    Improve eShop conversion, accessibility and customer experience.
    Actions
    1. Developed simplified 5-click eShop ordering.
    2. Developed Arabic eShop journeys and other digital-channel improvements.
    Tools & skills
    • E-commerce platforms
    • Customer journey design
    • Arabic digital journeys
  7. Illustrative photograph of a smartphone beside a laptop

    Digital Sales, Logistics & ActivationOperational planning and execution lead across successive roles

    iPhone Launch Operations (2021–Present)

    The outcomeDelivered high-volume preorder launches with fast order handling, same-day delivery on release and zero customer complaints.

    Explore the project
    Challenge
    Deliver high-volume annual iPhone preorders and release-day fulfilment.
    Actions
    1. Led preorder planning, stock allocation, staffing, event setup and customer communication.
    2. Coordinated payment collection, logistics, delivery and launch reporting.
    Tools & skills
    • Product launch management
    • Stock allocation
    • Logistics
    • Partner coordination
    • Reporting
  8. Illustrative photograph of a team collaborating around laptops

    eShop & Digital SalesOperating process development lead

    Digital Sales Operating Model

    The outcomeEstablished standardised operating processes across the digital sales journey.

    Explore the project
    Challenge
    Standardise the processes and workflows connecting digital sales with operational delivery.
    Actions
    1. Developed and standardised digital sales processes, documentation and workflows.
    2. Covered sales, fulfilment, logistics, activation, customer handling and performance management.
    Tools & skills
    • Process documentation
    • Workflow design
    • Performance management
    • Commercial operations

Leadership & skills

Expertise, technology & development

Commercial, digital and operational capabilities, connected to the roles where I have applied them.

  • Team leadership & performance

    • Team leadership
    • Coaching
    • Onboarding & training
    • Workload allocation
    • Performance management

    Store ManagerRetail Team LeadereShop & Digital SalesDigital Sales, Logistics & Activation

  • Digital sales & e-commerce

    • Digital sales strategy
    • E-commerce operations
    • Conversational commerce
    • Omnichannel sales
    • Sales performance

    Digital SaleseShop & Digital SalesDigital Sales, Logistics & Activation

  • Digital transformation & project delivery

    • Digital transformation
    • Project delivery
    • Process improvement & automation
    • Workflow standardisation
    • Business process re-engineering

    eShop & Digital SalesDigital Sales, Logistics & ActivationMSc Project Management

  • Customer journeys & experience

    • Customer journey optimisation
    • Customer experience
    • Complaint resolution
    • Remote sales journeys
    • Arabic eShop journeys

    Financial Services TraineeRetail SalesDigital SaleseShop & Digital SalesDigital Sales, Logistics & Activation

  • Order fulfilment, logistics & activation

    • Order management
    • Fulfilment
    • Logistics & activation
    • Stock allocation
    • Service-level monitoring

    Digital SaleseShop & Digital SalesDigital Sales, Logistics & Activation

  • Commercial & retail operations

    • Commercial operations
    • Retail operations
    • Inventory management
    • Visual merchandising
    • Campaign execution
    • Product launch management

    Store ManagerRetail SalesRetail Team LeadereShop & Digital SalesDigital Sales, Logistics & Activation

  • Analytics & performance reporting

    • KPI management
    • Performance reporting
    • Sales analytics
    • Reporting dashboards
    • Data-driven decision-making
    • CRM & ERP

    Treasury AccountantRetail Team LeadereShop & Digital SalesDigital Sales, Logistics & Activation

  • Finance & operational controls

    • Financial products
    • Loan applications
    • Reconciliation
    • Cash controls
    • Eligibility checks
    • Sales error reduction

    Banking & FinanceFinancial Products PromoterFinancial Services TraineeTreasury AccountanteShop & Digital Sales

  • Vendors & cross-functional delivery

    • Vendor management
    • Cross-functional collaboration
    • Delivery partner coordination
    • Stakeholder communication

    Store ManagerTreasury AccountanteShop & Digital SalesDigital Sales, Logistics & Activation

Technology & analytics

  • Data & Analytics

    • Power BI
    • Tableau
    • Microsoft Excel
    • Reporting Dashboards
    • Sales Analytics

  • Business Systems

    • ERP
    • CRM
    • E-Commerce Platforms
    • WhatsApp Business API

  • Project & Productivity

    • Microsoft Project
    • Microsoft 365
    • PowerPoint
    • Google Workspace

  • AI & Automation

    • Microsoft Copilot
    • ChatGPT
    • Claude
    • Gemini
    • AI-assisted workflow and productivity tools

Certifications & professional development

  • Business Process Re-engineering

    Jafcon

  • Certified Inbound Marketing

    HubSpot Academy

  • Huawei Certified ICT Associate – Artificial Intelligence

    Huawei

  • Key Account Management Program

Languages

Arabic
Native
English
Professional proficiency

Aim & future goal

Combine digital sales, commercial operations and project delivery to simplify customer journeys and improve business performance.

Long-term goal

Continue developing leadership across digital transformation, e-commerce and commercial operations, supported by an MSc in Project Management.

The impact I want to create

Build effective teams, improve order accuracy and turnaround time, and create reliable customer experiences from purchase through delivery and activation.

Opportunities I’m interested in

  • Digital sales and e-commerce leadership
  • Commercial operations and omnichannel sales
  • Digital transformation and project delivery

Let’s talk about improving digital sales, delivering transformation projects and building stronger customer journeys.

Download CV